The Operating Model to Cut Network Downtime Every Year
Data is not the problem. What you do with it is. For years, network teams have lacked insight into downtime even with… More telemetry. More dashboards. More alerts. … And...
by NetBrain Mar 23, 2018
In retail, the network is the backbone of every transaction, customer interaction, and operational process. Downtime halts revenue, affects customer trust, and impacts brand reputation. Outages also affect backend systems, disrupting inventory updates, supply chain coordination, and reporting.
Beyond lost revenue, outages introduce security risks, delay inventory updates, and disrupt supply chain visibility. Even brief disruptions can impact multiple stores, delay transactions, and erode brand trust.
To reduce Mean Time to Repair (MTTR) and limit business impact, retailers are turning to platforms like NetBrain. By automating diagnostics and mapping dependencies in real time, NetBrain helps IT teams pinpoint root causes faster and restore service before downtime escalates.
Unlike other industries, a retail network outage is immediately visible at the register, online checkout, or inventory scanner. Outages can often strike during the worst times, around holidays or during promotions, adding to frustration and revenue losses.
In recent months, we’ve witnessed several network outages affecting major retailers. Some of the impacts include:
The Uptime Institute’s 2024 report highlights that while the frequency of outages is gradually declining, their financial impact is increasing:
Manual network design and configuration are subject to basic human error that can bring any system down. Layered onto that is the sensitivity of today’s networks. Modern networks are handling traffic levels unimaginable a decade ago, but they can also be undone by the slightest of missteps. In fact, we’ve seen large networks, such as AWS, a large cloud service provider, go down because of a simple coding error. In AWS’s case, that outage reportedly cost companies $150 million.
The cost of downtime can vary based on circumstances like company size and industry, but unplanned downtime can cripple any business. This is especially true for retail companies that rely heavily on high-level data transactions to operate their businesses.
Downtime is now a board-level concern as the cost per incident grows. Business leaders and executives are demanding faster recovery strategies. There’s increasing urgency to shorten resolution times through better diagnostics, visibility, and automation.
How long does it typically take to restore service to users after network outages?

Source: 2017 State of the Network Engineer Report
Network outages are costly, and traditional troubleshooting only makes things worse — it’s slow, repetitive, and often blind to how traffic flows. Engineers spend valuable time jumping between devices, retracing steps at every support tier, and trying to piece together the full picture. This manual approach delays resolution and drives up downtime costs. Automated troubleshooting from NetBrain changes that.

NetBrain’s automated platform makes threat identification and troubleshooting possible within minutes to minimize the impact and cost of network outages. Retail enterprises benefit from faster recovery, reduced downtime and associated costs, and a more resilient customer experience.
Schedule a demo today and watch how it works — no guesswork, just smarter, faster NetOps.
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